NFL and Front Office Sports Announce Strategic Content Partnership

The National Football League (NFL) has entered into a yearlong content licensing agreement with Front Office Sports (FOS), marking the league's first partnership with a sports business-focused news outlet. Announced on September 2, 2025, this collaboration allows FOS to utilize NFL intellectual property, including logos and emblems, across its media platforms. Additionally, FOS gains behind-the-scenes access to major NFL events such as International Games, the Super Bowl, and the NFL Draft, enhancing its coverage and storytelling capabilities.

Under the terms of the agreement, FOS will compensate the NFL for these rights, though specific financial details have not been publicly disclosed. The deal does not include live broadcasting rights but provides FOS with valuable assets to enrich its content offerings.

Adam White, CEO of FOS, emphasized the strategic importance of the partnership in strengthening relationships with advertisers, particularly those aligned with the NFL. He noted that being an official content partner of the NFL would facilitate market engagements for FOS's sales team. Amanda Kersen, the NFL's Director of Business Development and Strategic Investment, highlighted FOS's engaged community and its value in providing unique storytelling around the business of sports.

Founded in 2014 by Adam White during his college years, Front Office Sports has evolved from a newsletter-focused platform into a comprehensive sports media company. By 2020, FOS had approximately 10 full-time employees, expanding to around 65 by 2025. The company anticipates profitability in 2025, projecting top-line revenue between $17 million and $20 million, up from around $10 million the previous year. This growth has been catalyzed by increased advertising revenue and strategic investments, including support from RedBird IMI, a joint venture between RedBird Capital Partners and International Media Investments.

The NFL has been actively expanding its digital content partnerships. In August 2025, the league partnered with The GIST, a women's sports-focused outlet, to create NFL-branded content targeting millennial and Gen Z women. In January 2025, the NFL struck a highlights deal with Bleacher Report. The league also has digital rights deals with Overtime, a Gen-Z-focused sports media company, and Betches Media, a women-focused social media brand.

Additionally, in August 2025, ESPN and the NFL reached a non-binding agreement for ESPN to acquire NFL Network and other media assets in exchange for a 10% equity stake in ESPN. This deal aims to enhance consumer choice and expand high-quality programming and content offerings through ESPN.

The partnership between the NFL and FOS is expected to provide audiences with more in-depth and diverse coverage of NFL events, catering to the growing demand for comprehensive sports business content. For FOS, the deal positions the company to attract more advertisers, especially those affiliated with the NFL, potentially leading to increased revenue and market presence. For the NFL, collaborating with various digital platforms aims to broaden its reach, particularly among younger and niche audiences, thereby strengthening its brand and fan engagement.

This collaboration reflects the evolving landscape of sports media and digital content strategies, highlighting the NFL's commitment to expanding its digital footprint and FOS's growth as a multiplatform media company.